The are numerous approaches to showcase your business on the web: web-based media, PPC, email, content, SEO… the rundown goes on.
Advanced promoting offices can settle that challenge for you, leaving you to zero in on the work you do best. In any case, picking the best advanced showcasing organization is quite difficult.
There are in a real sense a huge number of advanced organizations you could work with. So how’s an entrepreneur to choose?
Try not to stress – we’ll address that question in this guide. We should make a plunge!
Why Work With An Agency?
Marketing depends on your audience. For example, if you’re targeting business executives, then you might want to get seen on LinkedIn. If you’re targeting younger people, then Snapchat and Instagram are the places to be. And with Facebook’s 2.27 billion monthly active users who are spending an average of 41 minutes each day on the site, virtually every business can see ROI through Facebook ads.
Because there are new marketing tactics popping up every day, it can be tough for busy entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing.
That’s where hiring an agency can help your business.
Hiring a team of experts to manage the more technical aspects of your marketing strategy allows you to focus on other areas of your business that you enjoy and do best, rather than spend weeks or months trying to find the right person to hire and train.
In this article, we’ll go over how to evaluate a marketing agency, the questions you should ask, and how to decide between hiring an agency or handling your marketing in-house.
What Marketing Agencies Do
Internet marketing agencies help you get more sales by leveraging different marketing tactics to attract your ideal customer and improve your online presence.
The services that agencies offer tend to vary a lot, but in general, you can expect to get these services:
Before you even think about which marketing channels to tackle, you need to understand your target market inside out. If you don’t, any great marketing firm should be able to perform market research for you to figure out how to best serve you. If anyone tries to sell you a one-size-fits-all approach, run the other way.
Google Ads is a great way to capture the attention of potential customers right at the moment when they’re aware that they have a problem. Unlike normal disruptive advertising, search marketing is shown to people who are actually looking for a solution to their problem. Most people turn to Google to find an answer to their pain points, so running an Google Ads campaign that targets those prospects can be highly profitable.
Getting your articles to rank high in search isn’t just about building “brand awareness” or getting more page views. There’s more to it than that. By getting your content to rank high in search, you’ll be able to capture potential customers at the perfect stage in the buyer’s journey — right when they realize they have a problem and need your solution! While there are specific SEO agencies, most digital marketing firms offer this service.
Many digital agencies offer PPC management that includes Facebook ads. Facebook’s targeting features combined with their massive user base makes it a fantastic platform for virtually any business to see a healthy ROI. You can target by gender, education level, income, location, interests, status updates, and even major life events such as a new job, new baby or college graduation:
YouTube reaches more 18-49-year-olds than the top 10 primetime TV shows in the U.S. The massive audience combined with increased engagement that comes with video marketing also makes video ads a great place to see ROI. Video ads can be targeted by demographic, online behavior, location, interest, YouTube channel, and more.
About 90% of mobile searches lead to action, and over 50% of mobile searches lead to purchase. When that search is related to a local business, that number is even higher: 75% of local mobile searches result in offline purchases, and search terms indicate high intent to purchase as well.
There are a variety of options that an advertising agency has when it comes to mobile advertising, such as mobile YouTube ads, in-app advertising, and campaigns to boost mobile app installs.
Content marketing is the fuel that built many multi-million dollar businesses. Most companies think that creating marketing content is just about writing a few blog posts every week and slapping them up on a website. But those who care about sales over vanity metrics realize that it’s more complicated than that. Services that agencies might offer within content marketing include blog post generation, infographic creation, SEO writing, content analysis, and social media promotion.
Email still generates the most ROI for marketers, even with all the new social networks popping up. In fact, for every $1 spent, email marketing generates $38 in return. Agencies might offer services like list building, engaging with your list so that it doesn’t go cold, segmentation, or autoresponder sequence optimization.
In addition to helping you solidify your digital strategies, some agencies also offer web designing services. While not normally thought of as marketing, design and development can set you apart from your competition, improve trust with your customers, and help you get more exposure.
At the end of the day, there’s one main factor that determines whether your site gets sales or not: are your visitors taking the action that you want them to take?
That means having the right website user experience (UX), form design, and other elements to boost your lead generation and conversions. Agency services in this area could include conversion path analysis, CRO goal setting, identification of conversion metrics, collecting data from website visitors, and conversion optimization itself. Some agencies are more specialized than others, but in general, they offer some variation of these services.
But before you can pick the right digital marketing agency with the right services for your particular business, you have to ask yourself and your potential agencies a few questions.